When people think of pitching, they envision themselves stuttering over plot points to a shark tank of “moneymen” who control the project’s the destiny. However, pitching begins the moment you commit to creating content, and begin talking about it. That means conversations with an array of “buyers” which include everyone from potential viewers and crowdfunding contributors, to actors and distributors. 

In this interactive workshop, you will learn all the tricks of selling your project, from writing compelling log lines and creating different kinds of reels, to constructing engaging look books and being confident in pitch meetings. You will also learn what to avoid doing or saying, and the most effective ways to use your words, creative materials, and yourself to make your project stand out from the crowd. 

Carolyn McDonald Bio:

Carolyn is the award-winning executive producer of HBO’s “America’s Dream”, the National Geographic documentary, “Bearing Light”, TNT’s “Buffalo Soldiers” + “Freedom Song”. Beginning her career out of NYU in the marketing division of Warner Bros TV, Carolyn was a production executive at Cinecom Entertainment Group, and executive vice president of Danny Glover’s Carrie Productions. She has scripted works for 20th Century Fox and a variety of indie producers; and presently developing an array of projects. Carolyn directed & produced the short film P.N.O.K. featuring Danny Glover + Elle Fanning, the documentary “Design Your Neighborhood”, and an array of music videos, short films, and corporate films for Nissan, the Nashville Civic Design Center and ‘Big Kenny’s’ LoveEverybody.com.  An alumni of Judith Weston’s Actor/Director Lab, Carolyn studied acting with the late Geraldine Page and Uta Hagen. She recently launched DigMeVision, a consulting service, to help content creators implement effective sales + marketing strategies + materials in the ever-changing media landscape.